Since 1856, Burberry has embodied British elegance by transforming its founding codes into global icons. From gabardine to trench, from discreet check to cult pattern, the house blends heritage and reinvention. Each creative director has left their mark – from Bailey’s digital era to Tisci’s streetwear energy, to Daniel Lee’s return to the roots. More than a fashion brand, Burberry transcends generations, adapts to the times, and remains a living symbol of British culture.
From gabardine to trench coat
It all began in 1856, when Thomas Burberry opened his first store in Hampshire. In 1879, he invented gabardine, a waterproof yet breathable fabric that became the foundation of a functional wardrobe.
At the end of the 19th century, the tielocken preceded the trench coat, adopted by officers during World War I. A piece designed for protection, which became a worldwide symbol.
House codes
- The trench coat as the central piece.
- The check pattern, first a lining, now a signature.
- Scarves, bags, and boots, inherited from a utilitarian and equestrian DNA.
Ever-present markers, constantly reinterpreted by Burberry season after season.
Creative directors in motion
Each era marked a shift. Christopher Bailey (2001–2018) brought the brand into the digital age and modernized its image. Riccardo Tisci (2018–2022) infused streetwear energy, bold logos, and more urban silhouettes.
Today, Daniel Lee brings Burberry back to its British roots, injecting textures, colors, and experimentation.
Burberry in 2025
- Winter 2025: English countryside atmosphere. Embossed leather trenches, checked kilts, chunky knits, riding boots.
- High Summer 2025: nautical influences. Check in sunny tones, light swimwear and accessories.
- Summer 2026 (announced): crochet, fringes, sheerness – British festival spirit.
A brand rooted in British culture
Burberry is anchored in the English imagination: rain, countryside landscapes, horse riding, but also London’s musical energy.
In the 2000s, the check was everywhere – from runways to football stadiums – becoming a pop culture symbol.
Today, it moves between fashion, music, and cinema, regaining visibility
A connection across generations
Burberry’s strength lies in its ability to speak to diverse audiences: military officers, aristocracy, actors, musicians – and today’s connected generation rediscovering trench and check on TikTok and Instagram. Iconic pieces become grounds for appropriation and reinterpretation.
Burberry today
The trench is no longer a uniform, the check no longer a frozen motif. They are creative tools. The house does not keep its codes under glass – it shifts, transforms, and adapts them to every era.
Burberry, past and present, is the same story: a house moving forward while never forgetting where it came from.