givenchy

Givenchy is a French brand that stands out in the fashion industry, since the 50s. The trademark was named after its founder’s last name, the great couturier Hubert de Givenchy. Givenchy embodies the perfect combo between classic and modernity! Here is a background of the brand's success story.


Creator of the brand

Hubert de Givenchy was born, to a very noble and aristocratic family, on February 20, 1927 in Beauvais - France. He was raised in a luxurious and high-end environment. That is why his designs are so fancy!

In 1944, Hubert was only 17 years old when he left Beauvais and moved to Paris, the capital of fashion. He was aiming to work at Balenciaga House.

However, Hubert's career began at the age of 24 as an intern for renowned fashion designers and eventually worked for Jacques Fath, Robert Piguet, Lucien Lelong, as well as Elsa Schiaparelli.

Fate had many surprises in store for him! Remember, he wanted to work for Balenciaga, at first. And legend has it that in the same year he launched his first line called “Givenchy University” (1953). He not only succeeded, which empowered him to gain notoriety on a global scale. He also met his idol, Cristóbal Balenciaga, at a party in New York City. Both became very Friends ever since!

Subsequently, Hubert implemented Givenchy Nouvelle Boutique, a women's ready-to-wear store that since 1992 is called "Couture Givenchy". A year later, the label Gentleman Givenchy was born, containing an elegant line of ready-to-wear garments, intended for men.

 

Style of the brand

Givenchy is the ultimate epitome of casual chic clothing. Its designs seduce all generations, because the brand is audacious and so mixes yesteryear's fashion with today's trends, which brings contemporary luxury to life.

Iconic Givenchy pieces

Hubert encountered success at his very first fashion show. In fact, his communication director, Bettina Graziani, opened the ball and captivated the crowd by being dressed in an attire, since called “the Bettina blouse”.

The casual chic style is illustrated by light skirts joined to cotton blouses with puff sleeves, worn by Brigitte Bardot on the cover of ELLE magazine (1953). The above-mentioned pieces are indeed "les séparables", created in 1952.

Another Givenchy key piece would be the little black dress. Especially designed for Audrey Hepburn. She worn it in the famous romantic comedy Breakfast at Tiffany's.

Why Givenchy is so successful

The French brand triumphs over and over as it targets the most famous stars in the world.

Riccardo Tisci, Givenchy's stylist in 2014, signed the Kardashian / West wedding. By designing Kim Kardashian's white dress as well as Kanye West's custom-made wedding suit.

 

Who represents the brand today

In 1988, the LVMH Group bought Givenchy fashion house. Hubert kept working in the company as the artistic director until 1995. After that, many talented designers have succeeded him, such as John Galliano, Alexander McQueen, and Clare Waight Keller.

Over the years, each stylist has added his/her own touch through sulphurous designs, while keeping the brand imprint which is the chic style. For example, Riccardo Tisci's style was gothic chic. He was Givenchy's stylist from 2005 to 2017.

Last but not least, since June 2020, Matthew M. Williams, an innovative designer who promises to implement a new identity into the brand, is appointed as the creative director of the fashion House. Williams has already designed a collection including androgynous, official and casual clothing at the same time ; intended for spring/summer 2021 fashion week.

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