off-white

Off-White by Virgil Abloh - An alliance between luxury and streetwear

Here is a look back at the emergence and the success story of the brand Off-White, popular with celebrities as well as millennials.

Origin of the brand

Virgil Abloh is born in Chicago, on September 30^th, 1980. He is a very brilliant designer.

Before being a fashion designer, Virgil Abloh was first and foremost an architect. He studied civil engineering at the University of Wisconsin and then obtained a master's degree in architecture at the Illinois Institute of Technology.

Virgil Abloh is a multi-talented person with many strings to his bow. He is not only an artist or a DJ. He has been, also, the stylist and artistic director of the Louis Vuitton clothing collection for men, since March 2018.

In addition, he is known for his collaboration with the American rapper Kanye West. In fact, Abloh was the designer of Yeezy, the singer's ready-to-wear clothing brand.

In 2013, he launched his first label Off-White whose signature is luxurious streetwear, which marks an entire generation. X

With Off-White, Virgil Abloh brings together vintage style, street culture and fashion trends of the nineties (90’s). 2

Besides, do you know why did he call his brand “Off-White”?

Indeed, Abloh named his brand Off-White, precisely to demonstrate that life is not always black or white but it has many shades.

He later held several business relationships with sportswear brands such as Nike, Levi's, and Jimmy Choo ...etc. C

Besides, as part of Off-White's collaborations with the above mentioned brands, the designer Virgil Abloh customizes sneakers and phone cases and others.

Who are the brand's target customers

The brand attracts young customers’ base. Namely millennials, Gen Y and Gen Z that the wunderkind designer is part of as well as plenty of celebrities that are fan of urban style.

Off-White a clothing art

Virgil Abloh values a lot the writings on top of his designs. Those writings are a sort of small sentences or keywords, set between two quotation marks, in order to emphasize on their value and their relevance. E

He entrenches his signature on each piece that he creates. As if, the owner of the brand Off-White is dedicating his artwork to his clients.

Thus, by presenting quite ordinary words, as quotes, Abloh highlights the relevance of the chosen expressions and makes the buyer think that he is in front of a piece of art, for a moment, and not just a trivial bag or shirt...etc.

Why Off-white is so successful

According to expert, Off-White ranks ahead of the biggest luxury brands, including Gucci and Balenciaga. A

Moreover, the success secret of the brand is the designer's particular style.

The latter is a hundred percent an artist. Thanks to his range of skills, he knows how to combine two different types of universes. S

In addition, the interested high-end customers propel the growth of the new brand.

The support of famous influencers' spurs the reference of luxury streetwear. Namely the Kardashian sisters, Bella Hadid, Beyoncé or Rihanna who share their Off-White total outfit of the day, on social networks. S